Album Concpet&Creative Direction for Rels B

In my role as the Creative Director for Singer Rels B, I had the privilege of collaborating with Rels B to conceptualize his latest album AfroLova and its visual identity. Our innovative approach fused music and technology, resulting in the creation of Rels B's digital avatar and the introduction of Rose, a captivating robot character.

Rels B's digital avatar broke new ground, blurring the lines between reality and the digital realm, allowing for unique audience interactions. Paired with Rose, our enigmatic robot companion, the album's narrative took audiences on an interplanetary quest for love, with each planet offering distinct visual aesthetics and moods.

This project pushed creative boundaries, combining storytelling with cutting-edge technology to redefine how music engages and captivates audiences. Working as Creative Director for Singer Rels B has been a transformative experience, resulting in a musical and visual masterpiece that will leave a lasting mark on the industry, taking audiences on a mesmerizing journey through space, time, and the depths of the human heart.