Ferragamo X Shxpir New York Concept store

The store, which is in an area known for its youthful energy, offers a glimpse into how luxury is experimenting and testing Web3 offerings to attract a new, younger audience. For one, it’s playful and exploratory: the NFTs are accessed via an elaborate mirrored booth in which a large curved screen displays the colourful, animated artwork by digital artist Shxpir (pronounced Shakespeare). Visitors can customize the artwork with various elements, such as a silver chain and abstract shapes and patterns via touch screen and pose for a video in the booth with the art, which is minted on the spot as an NFT on Ethereum via OpenSea. Visitors must enter an email address to receive the social-friendly video and to claim the NFT in their wallet. The store is limiting the inaugural collection to 256 NFTs to start but is open to expanding the concept further.

the partnership with Shxpir also includes a small capsule collection of tees and sweatshirts featuring the artwork, starting at $350, with proceeds going toward New York LGBTQ organisation, The Center.